Ruben Rojas headshot


It all started with one word: LOVE!

Ruben Rojas traded in his suit for a paintbrush. He began transforming blank walls into unique, empowering messages. Today, the messages provided by these murals are uplifting communities and challenging the public to create new dialogues. As an artist, muralist, poet, and designer, Ruben’s mission is to inspire others to live through love.

Using the urban landscape as his canvas, Ruben encourages communities to change for the better through optimism and collaboration. These once-vacant walls are now vibrant reminders that inspire those who see them to dream big, feel beautiful, live in possibility, and to love. Ruben’s murals can be seen in cities across the country and worldwide from Paris to New York and Florida to Mississippi.

Ruben’s portfolio of work extends beyond murals. He is also a TED speaker, helping spread the message of art creating impact, a designer, and a corporate consultant.

Ruben works with companies to help businesses give back, enhance workspaces,
and raise awareness on important issues. Past campaigns include clients such as Anheuser-Busch, Reebok, American Express, & Google.

Ruben is also co-founder of Beautify Earth. This nonprofit is dedicated to putting an
end to blighted walls and fixtures worldwide by empowering artists, encouraging social responsibility, and instilling community pride.

Ruben is also co-founder of Beautify. Beautify is a technology company created to allow for the ease of beautification everywhere, starting with street art & murals. We connect artists, landlords, and funding sources to convert our world’s outdoor wall spaces into public art galleries. We unlock the economic and social benefits of artfor both businesses and communities while giving brands an authentic, organic way to engage consumers.

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